“About Jim Lutes”

Our Story


Say the name Jim Lutes and chances are a top performer in your company has attended one or more of his dynamic trainings over the last few years.
Having taught his branded form of human performance since the early 1990s, Mr. Lutes has accelerated top level entrepreneurs throughout his career by conducting trainings on personal growth and subconscious programming into worldwide markets.
During this time Jim took his skills regarding the human mind, and combining it with trainings on influence, persuasion and communication strategies he launched Lutes International in the early 1990s. Based in San Diego California Jim has taught seminars for, corporations, sales forces, individuals and athletes. Having appeared on television, radio and worldwide stages, Jims style, knowledge and effectiveness provide profound results.

“Jim Lutes possesses a unique ability to create performance change in an individual in a fraction of the time it takes his competitors”. The core of humans decisions are based on the programs we acquire, reinforce and grow. Combining Jims various trainings individuals can reach new levels of achievement and fulfillment in all areas of life. The results are at times nothing short of astonishing.

“My goal is to take that embryonic greatness that exists inside every person in America, foster it, empower it and then hand them personal strategies based on solid principles that allow them to take that new attitude and apply it to creating a life masterpiece.

Our Vision


Lutes International is the world's premier company regarding the use of the human mind to enhance productivity and results within an individual or company. Why is it that some people and companies flourish, while other seem to be stuck in a never ending cycle of struggle? If you're looking for the answer, you have come to the right place. If you're like most people in the world today, you have no idea that your reality is literally an extension of how we think, feel and act. If we want more out of our life and our relationships, the secret is not in doing more, but being more. Unfortunately, most of us don't know how to control and reprogram our thoughts, patterns and behavior and we succumb to self-destructive and self- sabotaging states.

Jim Lutes is one of the most successful experts in the world on how to "re-program" the software that runs on a daily basis. As a motivational speaker, hypnotist, successful entrepreneur and Mind Programming Expert, the tactics and strategies he has developed have assisted corporations and individual perform and live at a new level of existence, correcting the problems of wrong thinking and habits that may literally be robbing you of joy, companionship, health and profits. Based in beautiful San Diego California Jim has attracted executives, athletes and other elite top performers who know that working from the inside out is paramount to their success in all areas.